How to Use Email to Boost Your Real Estate Sales

You’ve got a listing of beautiful houses, a sleek website, and the right mix of salesmanship and trustworthiness that sets the great realtors apart from the good ones.

But somehow you’re not receiving the attention and sales you’re looking for.

It could be that the problem lies in your marketing strategy.

When was the last time you took a long, hard look at your email marketing?

If email marketing isn’t consistently impacting your business results, it’s time to change your approach.

Let’s look at three essential emails that should be part of your real estate marketing strategy:

1. Send Out Homeowner Tips
To position your business as a credible authority, focus on homeowner tips that demonstrate your expertise. Sending the latest tips and news will benefit your audience, leading them to view your business favorably and rely on you for future updates and information.

Tip: Check out how Brandon Stewart of David Griffin & Company Realtors uses his email newsletter to grow and engage his audience.

2. Share Your Listings
Email marketing offers a valuable opportunity to share your listings with the people most likely to be interested — current prospects and agents. You can include multiple listings per an email, each accompanied by full details and property pictures.

Tip: See how Robert Paul Properties gets the right message to the right people by allowing people to opt-in to specific listing areas.

3. Request Referrals
Encourage your audience to refer friends and family by offering an incentive like a gift certificate. This will help you acquire quality leads, connect with other agents, and ultimately boost your revenue.

Check out the image below for more email content ideas, and visit our Real Estate Marketing Ideas page for template ideas and sending tips.


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