How to Create an Interesting Social Media Page for a Boring Niche
If you look for advice on how to create a
buzzing social media channel, you’ll find that the general consensus is to try
to offer something of genuine value. Your aim is to try and create something
that people will be entertained or informed by and that way to think of your
social media page almost a product or as a service in its own right. The aim is
to make a page that people will be excited/eager to check in on.
That’s easy if you have a business in
fitness. All you need to do is to regularly post inspiring quotes, workout tips
and pictures of people training. Job done!
But what if you work in life insurance? Or
accounting? How then are you supposed to come up with a channel that people can
relate to?
- Being Tangential
In these scenarios, the simple solution is
to make a social media page that is not directly about the niche or industry that you’re focussed on but rather one
that is tangentially related. A great
example of this for example might be a company that sells lightbulbs.
Now this is a pretty dull (no pun intended)
product and it’s not something people will want to read about every day! But
what’s tangentially related here is interior décor. People have lightbulbs in
their lamps and lamps are a key part of our decorating.
So you can therefore create a social media
page that’s about decorating. A great
example of this would be a Pinterest board where you collect inventive and
creative ideas for interior décor. This could include ‘hacks’ for storage or
beautiful home-made designs.
Either way, you now have a page that’s
filled unique ideas that homeowners might want to check out for inspiration and
you’re providing a service. You can this way build a big following, get lots of
shares and only then occasionally try
and promote your lightbulbs!
- Know Your Why
What’s also important is to know the reason
that your business exists and what drives it. Why do you do what you do? What
is your value proposition and how do you make the world better?
Once you know this, you can find that
‘through line’ that connects your topics. So for example, if you sell life
insurance, your mission statement might be to create happier families. And if
that’s your mission statement, then a Facebook page about ‘fun activities for
families’ will serve the same end goal and be a perfect marketing strategy!
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