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Get New and Repeat Business with Email Automation

If you’re like many of the small businesses we talk to, it’s likely you’re concerned with finding new customers, not having enough time to do everything you need to do, and retaining existing customers.

Today, I’ll provide some practical email marketing automation ideas to solve for each of these concerns. But first, I’d like to challenge you to flip this list a bit by putting retaining new customers at the top.

Why? Because I want you to work smarter and not harder.
Take a moment to consider that, according to the Harvard Business Review, gaining a new customer can be five to 25 times more expensive than retaining an existing one. And Bain & Company has found that if you can increase your retention rates by just five percent, you can increase profits anywhere from 25 to 95 percent. I like the way that sounds. I’m sure you do too.

These stats support the idea that it’s important to focus on relationships with your existing customers.

One of the easiest ways to create and grow tho…

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