Email works, and it works well. Email is one of the most powerful marketing channels, and it’s getting better all the time. It's the most effective channel because it gets results—and that means it can deliver ROI (return on investment). It’s also the most personal and targeted way to reach your audience, so you know what they want, when they want it and where they live. Email allows you to measure how well your campaigns are performing, making sure that every dollar spent is working hard for you in return. Finally: email offers unmatched scalability as an outreach tool—you can easily manage large volumes of contacts without breaking a sweat! Don't force people to join your email list. There is a fine line between wanting people to sign up for your email list and FORCING them to do it. If you make them feel like their data is being collected and sold or that they are being spammed, they will leave your website immediately. You want people to trust you enough so that they’ll s